In recent years there has been a huge surge in sponsorship dollars in the extreme sports category. A.O.P.R.T. downhill racers face some of the most extreme sporting conditions out there. We re-branded them in a way that not only taps into this movement, but gives team members a leadership position they can be proud of.
We were impressed when a team member described her last racing experience. “You should see the blind guys ski” she said. Now if that isn’t extreme, we don’t know what is.