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Clarion Resort Pinewood Park


August 24, 2012

The client approached us to redesign their website to leverage the strengths of the facility. During the process of understanding their business, it became apparent that a lot of customers came from locals booking out-of-town guests and that the Pinewood Park brand had more equity than Clarion did locally. We convinced the organization to emphasize the Pinewood Park brand and all the amenities it offered including its spa, golf and winter getaway packages. The result was a site that distinguished itself locally and also within the Clarion chain.