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North Bay Hydro

Merrick Landfill Launch & Media Campaign

August 24, 2012

North Bay Hydro enlisted Clark Marketing Communications to organize the launch of a new facility at the Merrick Landfill site that would convert the gas created by garbage decomposition into electricity. The launch required a solution that would take a fairly complex process and distil it down into a simple explanation. This animation, along with the public relations work that the agency provided, resulted in a launch that was well received and well covered by the media.