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Ontera

Cross Over Media Campaign

July 04, 2012

Ontera’s “Cross Over” campaign was designed to promote their full suite of local, long distance, and Internet services using outdoor, ads and direct mail. The creative use of moose crossing signs, staples on Northern Ontario roadways, aimed to draw strong parallels between the company’s roots in the North. Our work on the campaign saw brand recognition increase as much as 60% and surpassed their initial objective by 10%, eventually hitting 125% of their objective with their second mailing. This unprecedented success resulted in Canada Post using the campaign as a National Case Study.