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City of North Bay Economic Development

Sports Tourism Marketing Campaign

August 28, 2012

This campaign empowers groups looking to bring sporting events and conferences to North Bay. The trade show materials promote North bay’s USP as an event site, while the bidders guide and print ad templates are customizable documents bidders can use to speak to the specifics of their bid, while maintaining a consistent brand feel. The challenge we overcame for this campaign was finding a balance between providing enough content while still giving users the ability to customize it.