Vortex is a key producer of the CL-415 water bomber aircraft for Bombardier. They also specialize in custom training programs for aircraft mechanics and pilots. Recognizing trends in the industry, Vortex was increasing its presence in the Chinese market and needed to update their brand. Beginning with a new logo, we overhauled the Vortex website and printed materials, including new photography. We also provided presentation materials in both Mandarin and English to allow for flexibility during visits overseas, and take into account local culture and business practices. The result was a solid brand that clearly communicated Vortex’s strengths, and positioned them as a leader.