Tyler Nicholson is considered to be one of the best Slopestyle snowboarders in the world, ranking 6th in the World Youth Olympics. Clark Marketing Communications was hired to help promote this talented individual including the creation of his brand and website.
The objectives of the website were to capture Tyler’s youthful personality and accomplishments, profile his sponsors and integrate social media to encourage fan participation. The latest technology was incorporated into the site to achieve those objectives, ensuring the site was visually appealing through the use of captivating photographs of Tyler and regularly-updated video footage of his endeavours. Facebook and Twitter feeds as well as messaging functionality were also included in the site’s design.
Clark Marketing Communications also handled other Public Relations aspects to raise Tyler’s profile including radio and the coordination of events such as “Liquid Snow”, a wakeboarding demonstration by Tyler that demonstrates some of his acrobatics captured here on video.