We developed a new brand for Canada’s Leader in Adventure Therapy to better communicate their core values and beliefs, and impart the gravity of the situation that troubled youth are facing. Then we redesigned the website to address Wendigo Lake’s unique selling features. Information security and easily accessed audience-specific features were key deliverables outlined at the outset of this project.
With information now divided into sections related to their key audiences, it was easier for individuals to access the information that was most pertinent to them. More importantly, the revised design represented a more modern feel that better captured the outdoor adventure aspects that the organization was known for. Forms, applications and guides were also provided as convenient PDF files for ease-of-use.