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Workplace Safety North

Marketing Communications Planning

November 26, 2012

Workplace Safety North was formed with the amalgamation of three separate sector associations in forestry, mining, and pulp & paper in Ontario and they enlisted Clark Marketing Communications to help them with the complexities of their planning activities. We worked with a small, dedicated team at Workplace Safety North to conduct an awareness survey with their audiences and develop a comprehensive marketing communications plan, which included an integrated approach to social media. The result was a direction that was aligned with the overall business goals — one that the executive team could stand behind.