Building Influence

Podcasting

A deeper, long-lasting relationship with your audience.

Podcasting is the Future Now

Elections Canada
Protest
Man speaking to a podcasting microphone

From influencing the outcome of elections to building some of the biggest brands in the world, we now live in the age of podcasting. But don’t worry it’s not too late to leverage podcasting for your brand – and we can help. Canada’s fastest growing digital medium is now more accessible than ever and Clark is your expert partner offering instant access. Get started now, while your competition still has their head in the sand!

There are multiple ways for you to build your brand or business through podcasting:

Sponsorship Examples

Sponsorship

Advertise on established podcasts already trusted by your target audience instantly.

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Guest Appearances

Share your brand story on established podcasts in an engaging way.

Wahl Water Watch

Branded Content

Create your own Podcast Episode, Mini-series or Ongoing Show to form a lasting, direct connection with the people that matter most to you.

What Can Podcasting Do for You?

Podcasting has both short-term and long-term benefits for your company or organization, making it the number one place to invest your marketing dollars. Our team knows how to take your story and package it.

Bring It to The Surface Podcast - Clark Communications interviews Hy-Tech Drilling - Mining Mental Health Awareness
Youtube Podcast Example
Podcasts - The Frontline - North Bay Podcast Network - Echooo
The Frontline podcast
  • Authentic Connections with your audience like no other medium
  • Everlasting Value – An unlimited number of impressions that continue to pay dividends into the future
  • Maximum Social Media Impact – Powerful shorts and video clips that feed the algorithms what they love while racking up views

How Can You Use Podcasting to Grow?

There really is no limit to the ways podcasting can fit into your marketing strategy. Our knowledgeable team will work with you to find the perfect podcasting plan to achieve your goals.

Ben interviewing North Bay Food Bank representative at the Home and Garden Expo
Kindness Cast - The Kindness Project for CMHA North Bay and District Mental Health Week

PR and Community Engagement

Podcasting’s ability to deliver substantive, nuanced messaging that listeners will remember just can’t be beat.

Ben interviewing North Bay Food Bank representative at the Home and Garden Expo
Kindness Cast - The Kindness Project for CMHA North Bay and District Mental Health Week

Branding and Awareness

Go beyond the traditional pitch—make your product an integral part of your audience’s lifestyle.

Sportscast Video Podcast
The Frontline podcast
Man wearing a North Bay Trappers hockey shirt participating in a Sportscast podcast

Product Promotion & Sales

Over half of daily podcast listeners have made a purchase after hearing a podcast ad!

%

of podcast fans have purchased an item advertised on a podcast

Scoop Market

%

of listeners trust host recommendations

Buzzsprout

%

seek more information about advertised brands

Spiralytics

Echo Community Podcast Network - Local voices should be heard

Get Instant Access to Your Audience with Echo

Join The Echo Community Podcast Network and tap into a thriving digital ecosystem! With an established audience and a wide range of shows—from politics to arts, finance, and more—you can seamlessly connect with listeners who matter most. Over a year of development has gone into creating a platform for local voices—and now it’s your turn.

Growing Momentum

  • 122k+ total views in March, 2025
  • Newsletter surpassing industry standards:
    • Average Open Rate: 58.83%
    • Average Click Rate: 11.65%
  • Growing popularity with all levels of government and private sector leaders

182k

Total Views*

72k+

Total Views*

57k

Total Views*

62k

Total Views*

* January – March 2025

Getting Started is Easy

Let’s Talk About What Podcasting Can Do For You

The future is now and your timing is perfect. Get started today and you can be part of a growing list of companies and organizations to plant their flag in the world’s most important medium. Whether you want to sponsor a show or start your own podcast, we’re here to show you the way.

Reach out to our team today and discover how podcasting can work for you.

 

How Can We Help?