Tourism North Bay Website

How Tourism North Bay Used the Lockdown to Ramp Up

Tourism North Bay Website

While international travel came to a halt, we worked with Tourism North Bay to build a new brand and website so people can plan and share their dream trip to the Gateway of the North right now!

With a new brand, a new website, and a handy planning tool, Tourism North Bay is well positioned to attract and engage local residents and new visitors.

Clark Marketing Communications on Google Maps - How to Make Your Goolge Map Responsive

How to Embed / Add a Responsive Google Map to Your Website

Step 1. Find Your Google Listing

One of the most common mistakes we see on websites is maps embedded only as a street address and not the actual Google My Business (GMB) Listing. If you’re only sharing the street address, you’re missing out on some key elements that could help with SEO.

Go to and search for your Business Name and select it.

TIP: Don’t have a GMB?
Learn how to sign up / verify your Business on Google.


Step 2. Grab the Embed Code

Open the hamburger menu ()in the top lefthand corner of the screen, and click “Share or Embed Map” or just click the “Share” button ().

Then go the the “Embed a map” tab.

Copy the HTML for the <iframe> and paste it into an HTML element (text editor on previous versions of WordPress) on your webpage.


Step 3. Make it Responsive

By default, Google will set the width to a specific pixel dimension, but to make the map resize on different devices, you just need to make a small change to the embed code.

<iframe src=”!1m18!1m12!1m3!1d2755.546950873161!2d-79.47499194827225!3d46.31883438392698!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x4d29007493f8a831%3A0x7ec373b946bbf351!2sClark+Marketing+Communications!5e0!3m2!1sen!2sca!4v1549636300345″ width=”600″ height=”450″ allowfullscreen=””></iframe>

Simply delete the width="600" height="450" attributes from the embed code, and replace it with style="width: 100%; height: 450px" to make it responsive.

… and that’s it!

Congrats! Now your beautiful map will show up a the proper width view on all devices – whether it be a smart phone, a desktop or a tablet.

👋High five for making your website that much better!

Jude Krause's Story - One Kids Place copy

Jude’s Story – One Kids Place

Jude’s Story was created to showcase an example of the amazing transformations that are possible at One Kids Place Children’s Treatment Centre.

The video was first shown at the Golf For Kids Tournament, which is an annual fundraiser to support the children and families who need assistance from the services at One Kids Place.

To highlight the services and treatments available, Jude’s success story was a brief documentary of his journey to overcome the emotional and physical obstacles presented when he suffered a stroke at 11 years old. Jude and his mother, Julie, describe what it was like to have treatments for physiotherapy, occupational therapy, speech-language pathology, recreational therapy, and the works – growing through difficult times and how it has shaped him into who he is today.

Being witness to Jude’s determination is an inspiration to so many people, and today, as an ambassador for One Kids Place, he is inspiring more kids and families to grow through their obstacles with the help of services at One Kids Place.

Want to learn more about Jude’s Story? Take a look at the latest article by Empowered Kids Ontario!

OFSAA - School Sport Effect - Ontario Federation of School Athletic Associations

OFSAA ‘School Sport Effect’ Videos

The School Sport Effect, a video series created for OFSAA, was produced to engage the wide variety of supporters involved in school sport–not only motivating students, but also reaching coaches, parents, and sports fans alike.

Though we knew this series would hit home for many, the success on social media is proving to be greater than we expected. With over 12k views, the campaign has been a powerful tool for OFSAA and promoting school sport overall.

OFSAA videos hit the mark

“…response to the productions has been overwhelmingly supportive. Tweet after tweet has lauded the effort while at the same time offering inspirational comments in support of the messages conveyed.”
Dave Makela, 
Athletic Administrator,
Sudbury District Secondary Schools Athletic Association

Read the Full Article: OFSAA videos hit the mark

One Kids Place - Pinwheel Campaign

One Kids Place – Pinwheel Campaign

The team at Clark has been working closely with One Kids Place for many years now. With the launch of the Pinwheel Campaign, the Clark’s are proud to have our names up on our front door in support of this local Children’s Treatment Centre. It’s exciting to see these pinwheels popping up across so many businesses around town.

About the Pinwheel Campaign

Pinwheel Campaign - One Kids Place - Childrens Treatment Centre

One Kids Place Children’s Treatment Centre launched a significant public awareness campaign that will run from October 6 through October 22.  The Pinwheel Pin-up Campaign will see One Kids Place partnering with community businesses and organizations, who will engage their clients and customers to support our Children’s Treatment Centre. Donations will be collected by our community partners and pinwheels proudly displayed in all of their windows.  By making a donation and displaying a pinwheel, you are showing your support for the children and youth who receive services from One Kids Place.

Le Centre de traitement pour enfants La place des enfants mène une importante campagne de sensibilisation jusqu’au 22 octobre. Dans le cadre de la campagne des vire-vent, La place des enfants collabore avec des entreprises et organismes locaux qui invitent leurs clients à appuyer le Centre de traitement pour enfants.  Les dons sont recueillis par les partenaires communautaires affichant fièrement des vire-vent dans leurs fenêtres. En faisant un don et en affichant vous aussi un vire-vent, vous pourrez montrer votre appui aux enfants et aux jeunes qui reçoivent des services de La place des enfants.

Explore Your Options - New Job Portal for Northeastern Ontario

Explore Your Options – New Job Portal for Ontario’s Far North East

Explore Your Options, a new job portal designed to connect employers with job seekers in Northeastern Ontario, will be officially launched on Feb. 22, 2017.

It’s an initiative of the Far North East Training Board, in conjunction with the Local Employment Planning Council and the Timmins Economic Development Corp. (TEDC).

Explore Your Options - Job Portal HomepageThe new website is bilingual and mobile-friendly, so jobs seekers and employers can also check in using their phones and tablets.

“The TEDC developed a few years back, and other communities that saw how successful it was were interested in becoming a part of it,” said Julie Joncas, the training board’s executive director, in a release.

“Working together, we’ve expanded the site to seven other community centres. Now that they’re up and running, the FNETB will take over the maintenance and upgrades needed in the future.”

From the regional site, visitors can visit local portals for specific communities, including: Timmins, Cochrane, Kirkland Lake, Temiskaming Shores, Kapuskasing, Hearst, Chapleau, and James Bay Coast.

“One of our city’s Strategic Plan priorities is to offer assistance to other communities in the northeast, because a stronger region means stronger local economies,” said Fred Gibbons, chair of the TEDC, in the release.

“The JobsinTimmins site was getting over a million page views every year, and we anticipate a significant increase with the expansion of the site.”

Use of the site is free to registered employers and job seekers.
Visit the site in English:
Visit the site in French:


Original Source: Northern Ontario Business

How to Get Your Community Geofilter Approved on Snapchat

Tips to get a Community Geofilter Approved on Snapchat

With the number of snapchatters on the rise and nearly 9,000 snaps every second, one of our designers decided to jump on board and create a Community Geofilter for the City of North Bay.

The Creative Spark

This all started while exploring Snapchat and the endless fun of dog faces, cowboy filters and swapping faces with anyone nearby. The geofilters, which are like personalized digital postcards, were made available to the public in 2014, and with Snapchat’s rising popularity, the marketing potential is increasing as well.

In many less populated areas (especially in Northern Ontairo), there is a lack of variety in geofilters, and most are fairly generic or lacking the community’s historical relevance. This is a great opportunity to get creative and think up something that would best reflect your community, town, or city.

Tips on How to Get Your Geofilter Approved

Creating the Geofilter to the design specs is easy enough, but the approval process for Community Geofilters proved to be a bit more challenging.

Since Community Geofilters are pretty much permanent once approved, Snapchat’s approval process is a bit more strict.

1. Meet the Geofilter Design Specs

Snapchat has fairly simple guidelines for its Geofilters, and also provide templates for both Photoshop and Illustrator.

Snapchat Geofilter Tips and Guidelines

2. Original, Relevant Content

Try thinking of landmarks that are unique to your city, local parks or or other public places where people would send snaps from.

No matter what your concept is, make sure that the art you use for your geofilter is 100 percent original.

3. Be Persistent – DON’T GIVE UP!

The design we submitted was rejected several times without a clear explanation. We emailed Snapchat ( to find out why, and they responded fairly quickly.

The filter was denied due to the “unoriginal graphics” of the leaf and beaver. We explained that it was created based on our historical landmark, Gateway of the North, and after a couple emails it was approved!

So, if the first time you submit, your filter gets rejected, don’t give up. It may just be that your map location was too large or too small, or that they thought you’re submission was “unoriginal”, which can be one of the most discouraging words we hear as designers. But if you resubmit (or go directly to Snapchat to find out why), you’ll have your filter approved in no time.

North Bay Snapchat Communtiy Geofilter

Other Tips for Geofilters

Get Approved Faster

If you’re only a couple weeks out  from a wedding or other high-profile event, you may want to opt for Snapchat’s on-demand geofilters option.

On-demand geofilters are much quicker to get reviewed (within one business day), making it easier if time is not on your side.

We March to Remember Selected for 2016 North Bay Film Festival

We March to Remember - DocumentaryWe March to Remember, a documentary directed by our very own Kevin Hoffman, has been officially selected for the 2016 North Bay Film Festival (NBFF).

While this short was selected previously to be screened at Vox Popular Media Arts Festival (previously: Bay Steet Film Festival) in Thunder Bay, this screening is particularly exciting for us as a local festival in our home town.

NBFF will run over four days in North Bay, Ontario, from September 29th to October 2nd. As one of the short films selected, We March to Remember and other shorts will be paired up with feature films and played at various times throughout the festival.

During the Second World War, Canada played a critical role in the liberation of the Netherlands from the Third Reich. Today, we march to remember. The story of the Canadian Military Contingent participating in the largest march in the world.

Tickets for the festival can be purchased in person at the Capitol Centre Box Office or online using the link below:

Buy Tickets